Sales today isn’t about pushing products. It’s about solving customer problems. Buyers are more informed, have more options, and expect personalized experiences. If your Go-to-Market (GTM) strategy isn’t built around customer needs, you’re driving towards a wall and with high speed! A customer-first GTM plan means understanding your audience deeply, aligning sales and marketing efforts with their pain points, and delivering solutions that create real value. Let me break down 6 key steps to build a GTM strategy that drives growth by putting customers first.