In today’s world that you want to scale up your company in terms of sales, you wouldn’t be satisfied by onboarding just a couple or a few more clients. You anticipate to sell to many more.
If you are there to seriously scale up your sales, traditional or modern outbound lead generation activities are not enough to produce the number of leads and prospects that would be converted into signed contracts. One needs to approach many many more people and organisations to achieve a rapid expansion. A strong outbound approach is not going to be enough if you’re looking to expand quickly.
In parallel to your outbound activity, you need to find ways to accelerate your inbound sales and this can happen with the usage of all the digital means available to you. The digital way of selling includes the use of your website and your social media with two purposes. Firstly, to initiate and conclude a sale, and secondly to land more educated and qualified leads into your funnel so that a sales team can follow up and close the deal. If you use a digital strategy to attract and sign up new clients, you will see many more clients landing. If the execution of your digital strategy is good, you can see x 10 or even x 20 times more traffic into your funnel.
Consider an end to end workflow that starts and concludes sales digitally through your web site. Consider also converting your website and social media into a rich educational portal or a place that a community gets together and it attracts leads that start getting interested in your solutions and services.
Happy Selling.