Author: Vangelis Sakelliou

Sales today isn’t about pushing products. It’s about solving customer problems. Buyers are more informed, have more options, and expect personalized experiences. If your Go-to-Market (GTM) strategy isn’t built

I used to think social media was just a place to share updates, connect with friends, and occasionally follow brands I liked. But over time,

Let me ask you this—would you show up to a marathon without training? Seriously, would you? Of course not! And the same principle applies to

How to Use Content Marketing for Sales Growth and Business Development

Hi everyone and Happy New Year. Hope you had a fantastic holiday. My name is Vangelis and I write about business development, sales strategy, growth

How Joint Ventures Can Unlock Sales Growth | Proven Strategies

Standing out and growing your customer base requires more than just traditional marketing efforts. One of the most effective, yet often overlooked, strategies is leveraging

Partnering and collaborating with others has proved its strategic value in the business development domain today. This collaborative mindset involves walking down a staircase with other