Author: Vangelis Sakelliou

Let me ask you this—would you show up to a marathon without training? Seriously, would you? Of course not! And the same principle applies to

How to Use Content Marketing for Sales Growth and Business Development

Hi everyone and Happy New Year. Hope you had a fantastic holiday. My name is Vangelis and I write about business development, sales strategy, growth

How Joint Ventures Can Unlock Sales Growth | Proven Strategies

Standing out and growing your customer base requires more than just traditional marketing efforts. One of the most effective, yet often overlooked, strategies is leveraging

Partnering and collaborating with others has proved its strategic value in the business development domain today. This collaborative mindset involves walking down a staircase with other

The concept of the consultative approach in today’s B2B sales environment has fundamentally changed. Modern sales units and representatives understand the importance of education as

The consultative approach in sales has come in existence many years back and since then it has transformed B2B sales. Not only the face to

There is no doubt today that in a B2B environment the consultative way of selling is found to be the most effective. In order to