My Blog

🚀 I’m Finishing My Book on Building Sales Growth – I’d Love Your Input. What Else Should I Include?
🧱 From Strategy to Execution in the First Three Years After two decades in sales and business development across startups, scale-ups, and enterprise ventures I have seen just how challenging (and rewarding) it is to build a sales organization from scratch. I’ve led teams, advised founders, and experienced both exhilarating wins and painful lessons. Now, I’m writing the book I wish I had when I started. 🔍 What’s this book about? The book I am about to finish

Mastering the B2B Consultative Sales Approach: 5 Keys to Long-Term Success
If you’re in B2B sales and you’re tired of feeling like just another vendor, you’re not alone. From my own experience, the real magic happens when you

Align Sales and Marketing: Strategies to Drive Business Growth
Why Alignment is Non-Negotiable Today Hi, I’m Vangelis, and today I’m here to talk to you about sales and marketing alignment. A concept that can completely

How Customer Feedback Fuels Product Development and Market Positioning
Customer feedback for product development is something I’ve relied on countless times to steer new features and refine market positioning. In fact, I was speaking with

How to Use Events to Drive Sales, Build Trust, and Grow Your Brand
In the corporate landscape you cannot rely only on building trust as explained in a previous article. Especially in a B2B environment that is defined by

How to Build Trust and Connection in Every Sales Meeting
Let’s face it: sales isn’t just about the product or service you’re offering—it’s about building real relationships. You walk into a meeting, connect with your client right

How to Sell Globally Considering Local Ethics And The Regulatory Environment
When you’re considering selling abroad and expanding your sales team into international markets, understanding local ethics, culture, and the regulatory environment is crucial, don’t you