My Blog
How to Use Events to Drive Sales, Build Trust, and Grow Your Brand
In the corporate landscape you cannot rely only on building trust as explained in a previous article. Especially in a B2B environment that is defined by connections that drive growth, event promotion is an extraordinary tool for companies seeking to enhance their sales and business development endeavours. What you will learn in this article Start with the Right Events Picking the right events is the very basic thing to be done at first. Highlight conferences, trade shows, and
How to Build Trust and Connection in Every Sales Meeting
Let’s face it: sales isn’t just about the product or service you’re offering—it’s about building real relationships. You walk into a meeting, connect with your client right
How to Sell Globally Considering Local Ethics And The Regulatory Environment
When you’re considering selling abroad and expanding your sales team into international markets, understanding local ethics, culture, and the regulatory environment is crucial, don’t you
What Pushed Me to Write a Book on Sales – And What’s Inside (Coming Soon!)
I still remember the exact moment I realized I was totally overwhelmed. I was building the sales strategy and the Go To Market for an
Why Customer-First Go-to-Market (GTM) Strategies Win Today
Sales today isn’t about pushing products. It’s about solving customer problems. Buyers are more informed, have more options, and expect personalized experiences. If your Go-to-Market (GTM) strategy isn’t built
How Social Media Engagement Transformed My Business Development Strategy
I used to think social media was just a place to share updates, connect with friends, and occasionally follow brands I liked. But over time,
Sales Meeting Preparation: Win Clients with These Proven Tips
Let me ask you this—would you show up to a marathon without training? Seriously, would you? Of course not! And the same principle applies to