My Blog
Align Sales and Marketing: Strategies to Drive Business Growth
Why Alignment is Non-Negotiable Today Hi, I’m Vangelis, and today I’m here to talk to you about sales and marketing alignment. A concept that can completely transform how your business grows. Here’s a fact: companies with aligned sales and marketing teams see a 38% increase in win rates. Sounds impressive, right? But here’s the problem: many businesses treat these teams like they’re on separate islands. If that sounds familiar, don’t worry—I’ve got you covered. Stick with me,
How Customer Feedback Fuels Product Development and Market Positioning
Customer feedback for product development is something I’ve relied on countless times to steer new features and refine market positioning. In fact, I was speaking with
How to Use Events to Drive Sales, Build Trust, and Grow Your Brand
In the corporate landscape you cannot rely only on building trust as explained in a previous article. Especially in a B2B environment that is defined by
How to Build Trust and Connection in Every Sales Meeting
Let’s face it: sales isn’t just about the product or service you’re offering—it’s about building real relationships. You walk into a meeting, connect with your client right
How to Sell Globally Considering Local Ethics And The Regulatory Environment
When you’re considering selling abroad and expanding your sales team into international markets, understanding local ethics, culture, and the regulatory environment is crucial, don’t you
What Pushed Me to Write a Book on Sales – And What’s Inside (Coming Soon!)
I still remember the exact moment I realized I was totally overwhelmed. I was building the sales strategy and the Go To Market for an
Why Customer-First Go-to-Market (GTM) Strategies Win Today
Sales today isn’t about pushing products. It’s about solving customer problems. Buyers are more informed, have more options, and expect personalized experiences. If your Go-to-Market (GTM) strategy isn’t built