How to Build A Sales Organisation – Hire the Right People

When building a sales organisation or you just starting up you need to think of one crucial factor that will enable you to establish the company in the market and later on scaling it up; hiring the right talent for your sales activities.

Recruiting individuals with the right skills, experience, and cultural fit is crucial for a successful sales organization. Finding candidates who not only possess the necessary sales skills and experience but also align with the company culture ensures a cohesive and productive team.


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Developing job profiles and criteria for success in sales roles helps in identifying the specific qualities and competencies needed for each position. Clearly defining expectations and requirements ensures that the hiring process is focused and that candidates are evaluated against relevant criteria.

Providing ongoing training and development opportunities is essential for keeping the sales team sharp and adaptable. Sales is a dynamic field, and continuous learning ensures that team members stay updated on industry trends, product knowledge, and evolving sales techniques.


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There are though challenges in this process including identifying candidates with the right balance of technical and interpersonal skills, creating accurate job profiles that reflect the evolving nature of sales roles, and consistently offering relevant and effective training programs to address the evolving needs of the team.

In my opinion, hiring the right talent is always a process that has its risks. Especially in a young organisation that each person and their contribution is so important, hiring the right person is vital. The consequences of hiring the wrong person are painful and unfortunately timing is not at your side as the re-hiring process and re-training is a time consuming procedure. 


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