Value proposition; if you are the founder of a company, a sales person or a marketing specialist in a company you will be asked about it. I have every reason to believe that this is one of the first things someone should know, understand, master and be able to share in a very clear way to others.
When I ask someone to tell me the value proposition of their company the majority concentrates on what the product or the service does. Lots of these value proposition pitches include elements, characteristics of the offering, giving little attention to the importance of the notion.
As the words suggest, what is important here is the concentration on the “value” of your product not the product itself.
Value proposition in my eyes has only to do with the value it gives to the buyer or the user. The question we need to wonder here is which exact added value do we offer to the user by buying our product? Without oversimplifying things, great value is considered things like making money, saving time, saving resources, saving costs, etc. Is your value proposition addressing any of these? What is the value you give to the everyday personal or business life of your buyer? How significantly do you change positively one’s life?
It is time you think again how you approach your value proposition pitch and what this entails.
Reach out if you want to discuss your value proposition.
Happy selling!